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Published Apr 04, 23
5 min read

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– Most successful freelancers don’t do all the work on their own. It’s impossible to handle big projects alone so you’ll need the help of other people. As far as the clients are concerned, they will still be talking with you but in the background, you’ll hire other people to do the work.

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You no longer care for your self but you’ll also have to look after your team and constantly try to find ways to grow your business. This is the most popular question from beginners to digital marketing and those thinking of making a career switch. The answer is, it depends.

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Freelancers don’t have a fixed pay scale so how much money you’ll make depends on your hourly rate. Now, how much money you can charge per hour depends on your skills and experience, the kind of job, the monetary value it will generate for the client, and how much money the client is willing to pay you.

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Freelance Digital Marketing Rates How much money you can earn, depends on your rate and the number of billable hours you work per month. For example, if you manage to get to 5 billable hours per day at an average rate of $100 per hour, then you can make $10,000 per month (5 days a week).

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This is just an example. Each freelancer will earn different amounts but for certain, this is a profession that can generate a good income for you. It’s high in demand now and with the use of the Internet, it’s expected to grow even more for years to come. Until you’ve built your blog and reputation and get to a point where clients will come to you and ask for services, one of the fastest ways to find a job as a freelancer is through job portals.

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Take note of their requirements and try to create a couple of templates you can use to send your application. This will save you a lot of time than trying to do this for every job application. – A typical job posting may receive 50-60 applications in a matter of hours.

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So, before submitting your application make sure that it provides answers to all their questions and concerns. – In the beginning, you’ll have more chances of getting a project if your rates are low. Make sure that you mention in your application that your rates are negotiable. Once you start a conversation with a client, you’ll get a chance to convenience them that you’re the right person for the job and secure a better rate.

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Digital marketers can choose which tasks to perform and it’s a job that you’ll never get bored with. On the other hand, it’s not a profession for everyone. To work as a freelancer you have to be motivated and have high-level self-confidence. When your life and family depend on it, it can quickly become a very stressful job.

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To offer digital marketing services to clients, you need to be an expert in a number of areas. This won’t happen from day one but it’s something that you can build by learning and practicing. Once you feel that you know how digital marketing works, and have a few success stories in your portfolio then you can relax and enjoy the ride.

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Though it is not mandatory to register your business at the initial stages, you should aim to do it as soon as possible. The advantages of registering your brand or company are brand and logo retention, eligibility for funding opportunities, and better credibility. As with any other business, you need more than your core skills to become a successful freelance digital marketer.

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Successful freelance digital marketers know how to price their services well. However, in the initial phase of your career, you might not have many benchmarks to decide on your pricing strategy. One of the easiest ways to develop a pricing strategy is to network with others in the same profession and do some secondary research.

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You can also proactively ask your clients to provide testimonials on Linked, In. Many freelance digital marketers are good at their jobs but struggle with deadlines and managing multiple clients because they don’t optimize for time. Avoid going all out while working on projects, as this style of working leads to burnout in the long-term and is not sustainable.

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Being a freelancer, there are advantages such as: An opportunity to work with different types of clients Learn and acquire skills Earn a higher value for your service On the other hand, an in-house role offers better job stability and support because you will have other team members to help you.